A 30-day copywriting apprenticeship · in English

Learn to write words that make people say yes.

30 lessons, 30 exercises and an AI editor that reviews every piece you write. In one month you'll have a copywriter's portfolio, not just notes.

Try the first 3 days free Full course · €300

The trial is free and needs no card. Start whenever you like, at your own pace.

Day 11 · the editor's red pen

Before

Restaurant serving traditional dishes, cooked with passion from quality ingredients.

After

Our ragù simmers for 6 hours in my grandmother's clay pot. We make the pasta every morning at 7.

“Traditional”, “passion” and “quality” were replaced with proof the reader can actually see.

Sound familiar?

You can write. Your words just don't do anything.

You stare at the blank page

You have a great product but no idea where to start. So you write “Discover our new collection”.

You post and nothing happens

A few likes from friends, no messages, no sales. And you don't know what to change.

Courses leave you on your own

You've watched dozens of videos. But nobody has ever read your copy and told you what to fix.

The red pen method

Pros don't have extra talent. They have extra rewrites.

The red pen is the editor's tool. Nobody writes perfectly the first time, not even the best. That's why every day of the course follows the same four-step cycle.

Step 1

Understand the person

Research who's reading, what hurts and what they want, in their own words.

Step 2

Write

One concrete exercise a day, written right on the platform, for your niche.

Step 3

Get the review

A ready-made prompt turns Claude or ChatGPT into a demanding editor: scores on each criterion, your weakest phrases quoted back, and a question that makes you think.

Step 4

Rewrite

Round two compares your versions until you get the verdict “Portfolio ready”.

Personalized

A course that adapts to you.

You start by entering your first name and picking the niche you want to write for: travel, food, beauty, fitness, fashion, tech, education, real estate, events or a niche of your own.

From there, every exercise, every review prompt and your final certificate are written for you. You practice in the field you love, not on generic examples.

What you get

0130 short lessons with before-and-after examples
0230 hands-on exercises with two rounds of AI review
0360+ videos and sources, verified, from respected pros in the field
045 module quizzes with explanations
05The library: essential books, free tools, glossary
06The final project: a complete campaign for your portfolio
07A certificate of completion with your name

Curriculum

5 modules. 30 days. From the blank page to a complete campaign.

Module 1 · days 1–6

Foundations

D01What copywriting is (and what it isn't)
D02Your reader: one person, not a “target audience”
D03Voice of customer: steal from customers, not from your head
D04Features vs. benefits: the “So what?” question
D05The 5 levels of awareness
D06Clarity: write to be read on a phone

Module 2 · days 7–12

Attention

D07The headline: 80% of the work in 10 words
D0812 headline formulas that have worked for 100 years
D09Hooks for social media and video
D10The first sentence and the slippery slide
D11Specificity: the numbers and details that make copy believable
D12Module challenge: a complete announcement

Module 3 · days 13–18

Persuasion

D13The psychology of decisions: Cialdini's 7 principles
D14Classic structures: AIDA, PAS, BAB and 4P
D15Storytelling: stories sell without feeling like selling
D16The offer and the objections
D17Social proof and testimonials
D18Calls to action and microcopy

Module 4 · days 19–25

Formats

D19Social media posts
D20Paid ads: Meta and Google
D21Email: subject line, preheader and body
D22The welcome sequence: 3 emails that build a relationship
D23Product descriptions that sell
D24The sales page: structure
D25The complete sales page

Module 5 · days 26–30

The Professional

D26Brand voice and the style guide
D27Editing and clean English
D28AI: a working partner, not the author
D29Your portfolio and first clients
D30The final project: your campaign

Who it's for

Honestly: this course isn't for everyone.

It's for you if

  • you're starting from zero and want a clear, step-by-step method
  • you want to freelance or move into marketing
  • you run a business and want to write the copy that sells it yourself
  • you can give it 45–60 minutes a day for a month

It's not for you if

  • you're looking for quick tricks or ready-made “magic” copy
  • you want AI to write for you
  • you don't have time to write and rewrite every day
  • you're already an experienced copywriter looking for an advanced course

Enrollment

Start for free. Continue when you're convinced.

Free trial

€0

The first 3 days, fully open: lessons, videos, exercises and AI review. You can see the rest of the curriculum in the contents.

Try the first 3 days

The full course

€300

one-time payment

  • all 30 days and 30 exercises
  • two rounds of AI review on every exercise
  • 5 quizzes, the resource library and the glossary
  • the final portfolio project
  • a certificate of completion with your name
I want the full course

Secure payment via [PAYMENT PLATFORM]. You get the course by email right after payment.

FAQ

What everyone asks before they start.

Do I need experience in marketing or writing?

No. The course is built for beginners. Day one starts with the question “what is copywriting?”.

How much time does it take each day?

45 to 60 minutes for most days. Day 25 and the final project take a bit longer. You go at your own pace; there are no deadlines.

Do I need a paid AI subscription?

No. The review prompts also work with the free versions of Claude or ChatGPT. You copy them with a single button.

What device can I use?

Laptop, tablet or phone, in any browser. What you write in the exercises saves automatically on the device you're using.

What language are the materials in?

Everything is in English: lessons, exercises, prompts and the recommended videos from well-known professionals in the field. A Romanian edition is also available.

What do I get after paying, and for how long?

You get the course by email right after payment. [FILL IN: access period and delivery method, depending on the platform you choose.]

Can I try it before I buy?

Yes. The first 3 days are free and fully open. Work through them, see if the method suits you, and only then decide.

In 30 days you'll look at your first piece of copy and won't believe you wrote it.

Try 3 days free Full course · €300